While you certainly hear much more about it these days, the landing page is nothing new. From a marketing aspect, a landing page is a specialized web page, other than the homepage, where visitors first enter your site. For instance, when you send someone an email and refer them to a link, that link takes them to a landing page you have set up.

Landing pages offer numerous benefits and can drastically improve your conversion rate. Someone entering your site through the homepage is typically greeted with general content and will have to navigate around to find what they’re looking for. When entering through the landing page, that visitor is presented with information they specifically requested or specifically suits their needs. This content can be easily set up to lead to the order page of your product or even a subscribe button for your newsletter.

Landing pages can also measure the effectiveness of your external links. This well help you determine how many people responded to your email campaign or those who arrived via a pay-per-click campaign. Landing pages can help you the determine the effectiveness of keywords, improve search engine optimization and strengthen your overall marketing efforts.

This entry was posted on Monday, October 20th, 2008 at 10:44 am and is filed under Site news. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.