If you want to sell online and do well at it, you can’t just assume that you can get some SEO articles written for the search engines, throw them on a Web site, and rake in the money. It would be financially wonderful if life worked that way, but it doesn’t.

SEO can actually be a problem for people who are unfamiliar with how the Web works because too many keywords can get your articles flagged as spam by the search engines instead of getting your site highly indexed. And most SEO articles are written for search engines and not for people – they turn visitors off very quickly because they are hard to read and sometimes don’t even make sense.

If you want to do well with SEO, you need a human being to write your articles for other human beings to read, but that alone won’t do it.

You also need to utilize the video and audio capabilities that the Web has to offer. Bland, boring Web sites don’t interest people in a place where there is so much else to see and do. They want to see color and movement and hear things that interest them.

Part of a good sales strategy is to balance holding a visitor’s interest with having a site that is not so busy that it becomes a distraction. Give your site visitors what they want.

This entry was posted on Sunday, July 27th, 2008 at 12:20 am and is filed under Site news. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.