Elevator pitches might seem difficult, but they’re really not. The best way to write one is to remember one simple rule: situation, impact, resolution.

First, you need to talk about the situation that your prospective client is in now. If the person doesn’t realize that he or she has a problem that needs to be solved there will be no need for the help that the business making the elevator pitch has to offer.

Once the situation is spelled out for the prospective client, that person will start to wonder what he or she can do to correct that situation, and that is when the business can step in and talk about the impact that the problem – and its lack of resolution – could have on the prospective client and his or her business and earning potential.

The key after that is to show that there can be a very satisfactory resolution, and the company who indicated that there was a situation to be addressed is the one to provide that resolution.

If you want your site to do well and if you want people to use your services, an elevator pitch is important. There are some people who would argue that the elevator pitch is dead, but most people who do well on the Internet still feel it’s essential. It ensures that anyone who finds your site understands not only what you can do for them, but why they need you.

This entry was posted on Wednesday, July 30th, 2008 at 12:11 am and is filed under Site news. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.