SEO myths get more outlandish each year. To help you separate fact from fiction, we have listed 7 of the most popular myths.

# 1 – You must submit your site to the search engines – though true years ago, this no longer has any bearing on rankings.

# 2 – You must constantly update your pages – this may increase the number of spiders that visit your site, but not necessarily the rankings. .

# 3 – PPC ads boost your ranking – pay per click campaigns do not contain anchor text and have no bearing on your rankings.

#4 – Buy links and you’re banned – there is a bit of truth to this myth. Google tries not to include paid links into their rankings. However, they can’t always make this determination.

#5 – Title tags are irrelevant – the title tag is that clickable link displayed in search engine results. You definitely want it optimized.

#6 – SEO copy must be a certain length – there is a misconception that SEO copy shouldn’t be longer than 250 words. You should use as many words as it takes to get your point across.

#7 – SEO equals more sales – there are no guarantees. You must effectively market your products and services in order to succeed.

This entry was posted on Sunday, October 26th, 2008 at 1:05 am and is filed under Site news. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.