Understanding Adsense
Wednesday, July 22nd, 2009
AdSense is Google’s popular advertisement serving program. This system allows website owners to implement text, images and even video-based advertisements into their web pages. The ads themselves are administered by Google and generate income for the webmaster via pay per click or pay per impression. This program has become very popular and is viewed less intrusive than pop-ups and other types of advertisements.
AdSense uses Google search technology to display advertisements based on various factors such as the user’s niche market and geographical location. These advertisements are incorporated into websites using the JavaScript programming language, which limits the program’s ability to aid in search engine optimization.
Success with AdSense is primarily achieved in three ways:
1. Generating traffic to the site hosting advertisements
2. Creating a website that attracts AdSense advertisements
3. Creating copy that encourages visitors to click on AdSense advertisements
Google AdSense has been especially important to small websites with limited resources, giving them a way to generate revenue and ultimately stay alive. Numerous case studies reveal that sites that are rich with content have been the most successful with Google’s advertising program.


