SEO myths get more outlandish each year. To help you separate fact from fiction, we have listed 7 of the most popular myths.

# 1 – You must submit your site to the search engines – though true years ago, this no longer has any bearing on rankings.

# 2 – You must constantly update your pages – this may increase the number of spiders that visit your site, but not necessarily the rankings. .

# 3 – PPC ads boost your ranking – pay per click campaigns do not contain anchor text and have no bearing on your rankings.

#4 – Buy links and you’re banned – there is a bit of truth to this myth. Google tries not to include paid links into their rankings. However, they can’t always make this determination.

#5 – Title tags are irrelevant – the title tag is that clickable link displayed in search engine results. You definitely want it optimized.

#6 – SEO copy must be a certain length – there is a misconception that SEO copy shouldn’t be longer than 250 words. You should use as many words as it takes to get your point across.

#7 – SEO equals more sales – there are no guarantees. You must effectively market your products and services in order to succeed.

While you certainly hear much more about it these days, the landing page is nothing new. From a marketing aspect, a landing page is a specialized web page, other than the homepage, where visitors first enter your site. For instance, when you send someone an email and refer them to a link, that link takes them to a landing page you have set up.

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