SEO (search engine optimization) is the practice of optimizing web pages to achieve higher rankings in the search engines. Whether you hire a professional or choose to go at it alone, there are a few things you should know before starting out.

Google Rules

When searching for content on Google, you will notice sponsored advertisements along with general search results. Keep in mind that attempting to pay your way to the top of the rankings doesn’t always work. In fact, Google looks down on such things and may actually disqualify you for doing so. You can however, achieve natural rankings by learning the importance of keywords and link popularity, which will cost you nothing.

All Links Are Not Good Links

Link popularity involves creating links for other sites on your pages and most importantly, having your pages linked to other sites. The key here is to make sure the links are relative. Seek out people in your industry and look to exchange links them.

No Guarantees

Regardless of what a company tells you, no one can guarantee specific search engine rankings. SEO is essential but you should also focus on building the best site possible and marketing your business.